SURYA NARAYANA REDDY CHINTACUNTA. Budget Reallocation Strategies for Programmatic Advertising Using Reinforcement Learning and Historical ROAS Signals. Utilitas Mathematica , [S. l.], v. 122, n. 2, p. 405–428, 2025. Disponível em: https://utilitasmathematica.com/index.php/Index/article/view/2712. Acesso em: 7 may. 2026.