Prof. Himanshu Sharma1, and Dr. Akhilesh Pandey2. “IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON CONSUMER FAST-FOOD PURCHASE DECISIONS: AN EXTENSIVE REVIEW”. Utilitas Mathematica, vol. 122, no. 2, Dec. 2025, pp. 2628-3, https://utilitasmathematica.com/index.php/Index/article/view/3027.