Mathematical Analysis of Green Innovation Strategy's Impact on New Venture Performance: Investigating the Mediating Role of Organizational Learning Ability

Abstract

This paper focuses on green innovation strategy. From the two perspectives of "why" and "how", it conducts research around the theme of "the impact of green innovation strategy on the performance of new ventures", trying to answer whether green innovation strategy can have an impact on the performance of new ventures. Positive impact on business performance? How can we realize the transformation of green innovation strategy into the performance of new ventures? Does environmental uncertainty have a certain regulating effect? In order to further explore the above issues, based on the situation that manufacturing enterprises urgently need to achieve green transformation and innovative development, this paper chooses new manufacturing enterprises as the research object and carries out the green innovation strategy of new enterprises. The impact of green innovation strategies on the performance of new enterprises Research on the mechanism of action. This study is based on the basic view of natural resources, follows the research logic of "strategy-behavior-performance", introduces organizational learning capabilities as the intermediary explanation mechanism in the path of "green innovation strategy-new venture performance", and uses green technology turbulence as a contingency factor. 384 sample data were used for empirical testing.

This study draws the following conclusions. First of all, green innovation strategy, as a proactive environmental strategy, has a significant positive impact on the performance improvement of new ventures. Organizational learning capability mediates the positive relationship between green innovation strategy and new venture performance and its dimensions; secondly, environmental uncertainty plays a significant moderating role in green innovation strategy and new venture performance.

This paper deeply explores the mechanism of green innovation strategy on the performance of new ventures. The research is of great significance and has certain reference value in driving my country's new ventures to choose green innovation strategies, improve corporate performance, and promote the green transformation of the economy and society.