ENHANCING EXPORT FACILITATION: THE STRATEGIC ROLE OF CLEARING AND FORWARDING AGENTS IN THOOTHUKUDI DISTRICT

Abstract

This study examines the pivotal role of clearing and forwarding agents in facilitating export businesses, with a specific focus on the Thoothukudi district, a vital hub for international trade. Clearing and forwarding agents act as critical intermediaries, ensuring seamless logistics, compliance, and operational efficiency in the export process. The study investigates the influence of service quality factors such as documentation accuracy, response time, and technical expertise on operational effectiveness, export business outcomes, and competitiveness. Employing a descriptive research design, the study identifies gaps in process efficiency, cost management, and risk mitigation, while also exploring the strategic importance of technological adoption, stakeholder collaboration, and regional infrastructure improvements. Key findings reveal that service quality factors significantly enhance process efficiency, cost management, and export performance, contributing to both short-term operational success and long-term business sustainability. However, operational competitiveness requires integrating these service quality improvements with broader strategies, including technological innovation and value-added services. The study emphasizes the necessity of addressing logistical bottlenecks, improving infrastructure, and fostering skill development among agents to maximize their contribution to export facilitation. By offering actionable insights for exporters, policymakers, and clearing agents, this research highlights the critical role of enhanced service quality and strategic initiatives in promoting sustainable growth and global competitiveness in export businesses.