Assessing the Impact of COVID-19 on Cultural Tourism: Visitor Dynamics at Nilambur Teak Museum, Malappuram

Abstract

This study investigates the impact of the COVID-19 pandemic on tourism in Malappuram district with a special focus on the Nilambur Teak Museum. Positioned as both a cultural and ecological hub, the museum represents a significant component of heritage-based tourism in Kerala. The research employs descriptive statistics and regression analysis to examine visitor patterns over a decade, with particular attention to the disruptions caused by the pandemic and the subsequent recovery trajectory. Findings indicate that COVID-19 acted as a critical stressors, altering tourist flows, revenue streams, and employment dynamics within the sector. However, the post-pandemic period reflects a marked revival, underscoring the resilience of cultural tourism and its potential role in regional economic recovery. The analysis further highlights the importance of government interventions, sustainable tourism practices, and heritage conservation in shaping long-term growth. By situating the Teak Museum within the broader discourse on tourism resilience, this study contributes to understanding how cultural institutions can adapt to external shocks while continuing to promote ecological awareness and economic development.