CUSTOMER PERCEPTION TOWARDS SERVICE QUALITY ON PRIVATE SECTOR BANKS IN KANCHEEPURAM DISTRICT

Abstract

Significant developments have occurred in the Indian banking sector since liberalisation. Over the past ten years, there has been a noticeable change in its operational environment. There are significant changes occurring in every facet of the Indian banking sector's operations. The market has evolved significantly, focusing mostly on the needs of the consumer. The banks are quite picky in determining the demands of their customers and how well those needs can be satisfied in these days of fierce competition. They battle constantly and come up with new ways to set themselves apart from their rivals by offering their clients superior financial services and cutting-edge, high-tech goods. It is important to remember that success cannot be achieved by technological prowess or novel items on their own. The researcher has accomplished the following objectives, such as to know the demographic profile of the customers and their perception towards service quality in private sector banks. To analyze SERQUAL dimensions of private sector banks in kancheepuram district and to give valuable findings and suggestion. The finding out the research article there is a significant relationship between the demographic profile of the respondents and their perception towards the SERQUAL dimensions of private banks. There is a significant relationship between the services offered by private sector